Product Schema Generator

Quick answer: Product Schema Generator is a free online tool that lets you create Product JSON-LD with price, availability, brand, and ratings. Make your products eligible for rich results in Google search and shopping. Free with no signup or download: get results instantly, all inside your browser.

Create Product JSON-LD with price, availability, brand, and ratings. Make your products eligible for rich results in Google search and shopping.

What is the Product Schema Generator?

A product schema generator builds Product structured data in JSON-LD format with your product’s name, brand, price, availability, image, and review ratings. This is the markup that powers product rich results — listings showing price, stock status, and star ratings directly in Google — and it feeds Google’s shopping surfaces including the Shopping tab.

For ecommerce, product markup is close to mandatory. Shoppers comparing options in search results gravitate toward listings that show a price, confirm the item is in stock, and display ratings. A product without markup shows as a bare link and loses clicks to marked-up competitors, even when the underlying product and price are better.

Enter your product details with accurate pricing and stock status, generate the JSON-LD, and add it to the product page. The golden rule: markup must match the visible page exactly — mismatched prices or fake availability violate Google’s guidelines.

Product search is increasingly a structured-data competition. When every competitor shows price, availability, and ratings, the listing without markup looks broken by comparison. Accurate Product JSON-LD is now table stakes for ecommerce visibility.

How to use the Product Schema Generator

  1. Enter the product name, brand, and a clear description.
  2. Add the current price as numbers only and the three-letter currency code.
  3. Set availability to InStock, OutOfStock, or PreOrder to match reality.
  4. Add the product image URL and the canonical product page URL.
  5. Optionally include the aggregate rating and review count, then click Generate Product Schema.

Product Schema Generator use cases

Ecommerce product pages

Every product page should carry Product markup with live price and availability. Rich results showing price, stock status, and stars dramatically improve click-through from commercial queries where shoppers compare options.

Google Shopping eligibility

Product structured data feeds Google’s shopping experiences. Accurate markup with pricing and availability is part of what makes products eligible to appear in shopping-related rich results and surfaces across Google.

Sale and price-drop visibility

When prices change, updated markup lets Google display current pricing and even price-drop annotations. Keeping the JSON-LD in sync with actual prices protects both eligibility and shopper trust. Shoppers notice genuine discounts faster when the structured data reflects them immediately.

Review aggregation

Stores collecting customer reviews can include aggregateRating with the average score and review count. Star ratings in product listings are among the strongest click motivators in ecommerce search results. Even a modest number of honest reviews unlocks the stars that lift click-through.

Tips

  • Keep price and availability in perfect sync with the page. Google checks, and mismatches can remove your rich results.
  • Include only genuine, visible reviews in aggregate ratings — never invent scores.
  • Use one Product block per product page, matching the page’s canonical URL.
  • Add GTIN, MPN, or SKU identifiers when you have them for stronger product matching across the web.

Frequently asked questions

What is Product schema?
Product schema is structured data describing a product: its name, brand, description, image, price, availability, and review ratings. Valid markup makes product pages eligible for product rich results showing price, stock status, and stars in Google search. In competitive categories, complete product markup is often the difference between being seen and being skipped.
Is Product schema required for Google Shopping?
Product markup strongly supports eligibility for shopping-related rich results and surfaces, though Google also uses product feeds via Merchant Center. For organic product listings, accurate Product JSON-LD is the primary mechanism Google relies on. Combine strong markup with a Merchant Center feed for maximum coverage across Google's shopping surfaces.
What currency format should I use?
Use the three-letter ISO 4217 currency code such as USD, EUR, or GBP, and provide the price as a plain number without symbols or commas. This generator structures both correctly in the offers object of the JSON-LD. Multi-currency stores should mark up the price in the currency actually displayed on the page.
How do I show that a product is out of stock?
Set availability to OutOfStock in the markup to match the page. Honest stock status keeps you compliant and lets Google display accurate availability instead of sending shoppers to dead ends that hurt trust. Some stores also add restock notifications, turning the out-of-stock moment into a lead capture opportunity.
Can I include sale prices?
Yes — set price to the current sale price. Google may display price-drop rich results when it detects a genuine reduction. Never mark up a sale price that is not actually offered on the page, as mismatches risk penalties. Genuine discounts marked up correctly can earn eye-catching price-drop annotations in results.
What is aggregateRating?
AggregateRating summarizes multiple customer reviews as an average rating value and a review count. It powers the star ratings in product rich results and should only reflect real reviews visible on the page itself. A healthy volume of reviews also feeds shopper confidence far beyond the stars themselves.
Is this product schema generator free?
Yes — free and unlimited with no signup. Generate Product JSON-LD for your whole catalog, all processed locally in your browser with valid output. Mark up your entire catalog with no signup, limits, or fees. Your full catalog is covered without spending anything.